Creative Portfolio —
Rebecca Cross.
Scroll to explore my work
About Me.
Work Experience
I'm a creative with a passion for design. Personal hobbies are in art & fashion.
Future goal is to be an art director.
Education
Growth Manager │ZeroDrop.io
Sept 2022 — Present
— Branding & website design
— Created social media content
— Blogs, website content & SEO
— Managed paid ads
— Lead marketing campaigns
— Pitched & managed projects
Animation Concept Art - Vancouver Film School
2020 — 2021
Designer & Marketer│Rohe Homes
Feb 2022 — June 2022
BA Digital Humanities - Brock University
2016 — 2018
— Branding & website redesign
— Designed marketing material
— Created social media content
— Video production (YT, IG, LinkedIn)
— Optimized SEO
Social Media Marketer│Sologenic
July 2022 — Aug 2022
— Created social media content
— Video production (Tiktok, IG, Twitter)
— Creative copy writing
— Weekly newsletters
— Managed e-commerce shopify store
Web & Graphic Designer│Freelance
Aug 2017 — Oct 2020
— Designed & built websites
— Copy writing
— Created logos, brochures,
— Setup social media accounts
infographics, & business cards
Rohe Homes.
Before Rebranding
Ex. Original Website
About the company:
Sells minimalistic foldable homes.
They aim to provide affordable housing alternatives, while advancing housing development technologies.
Keywords for rebrand
Simple│Minimalistic│Cozy│Healthy
Home Renders
I wanted the colours of the home renders to impact the brand colours.
Original Logo
Original Website
Colour Palette
Rebrand.
Rohe Homes Rebranding Process
My Approach:
First I analyzed current clients. My aim was to identify a pattern of traits.
I researched "who" would care for their product and developed a persona.
Original Website
Colour Palette
New Colour Palette
Warm & green colour's were chosen to represent coziness and health.
Asked questions like:
— What do they care about?
— What resonates with them? And why?
— What brands do they buy? And why?
Then crafted messaging & reworked visual branding around this persona.
Updated logo to be minimal
New graphics for social media
Graphic Design.
ZeroDrop — Recent Work
ZeeDee Mascot Design
Created all digital redeemable items for Reward Hub
ZeroDrop.
Social Media Content
Sologenic.
Social Media Content
Rohe Homes.
Social Media Content
Video Production.
01
Managed podcast editing.
Filmed footage, edited video, wrote copy & posted on Youtube. Edited short snippets to post on IG/Twitter.
02
Planned & managed project.
Took photos onsite, edited video, wrote copy & posted on Youtube/IG.
Connect w/ me!
Location
Vancouver, BC
rebecca.crossx@gmail.com
Phone
(647) 287 7092
or connect with me on LinkedIn